My beast was less than desirable.
1) it was a $4.99/lb supermarket special (USDA choice supposedly). I thought it somewhat chewy.
2) I decided to make it with salt, pepper, onions & garlic. Could have been jazzed up more.
3) The Fetzer Cab was a bit too assertive.

The standing prime rib roast has it's place but I'll take a mesquite or red oak grilled New York steak any day.