Personally, I'd bring back the Novice license (with the idea that it is marketed towards youth, not that the FCC cares about that), adding a limited access to 2 meters (repeater & FM simplex sub bands, FM only, 5 W max -- in other words, HT's and low power mobiles). Most areas of the country these days have seen a real drop-off in 2 meter activity, this would encourage it.

It won't happen, of course.

No, 3 is what we have left for new licensees. So I'd instead, today, look into ways of making Tech a touch more attractive. With 10 meters on life support until the sun acne or pox starts up again, I'd suggest giving Tech's limited access to, say, 3900 to 4000 kHz, where most of the late afternoon/early evening traffic and public service nets hang out. 100 W max, SSB only. There are a lot of good reasons for this, but let's be real... it ain't gonna happen either.