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Thread: Sparkfun and Fluke have a Trademark issue. The outcome is surprising.

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    La Rata Del Desierto K7SGJ's Avatar
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    Sparkfun and Fluke have a Trademark issue. The outcome is surprising.

    Got this in the mail. I had no idea that this could be a problem for Sparkfun, but it looks like a color combo and a style can be trademarked. I wonder how this applies to other knockoff stuff that fills the internet stores?

    Anyway, I was really amazed at the steps Fluke took. No wonder I have so much of their stuff.

    A synopsis is here:

    https://www.sparkfun.com/news/1430?u...9c341-60599425
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    Orca Whisperer PA5COR's Avatar
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    Kudo's to Fluke ;)
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    Pope Carlo l NQ6U's Avatar
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    Well done, Fluke. Wish I could afford one of those.
    All the world’s a stage, but obviously the play is unrehearsed and everybody is ad-libbing his lines. Maybe that’s why it’s hard to tell if we’re living in a tragedy or a farce.

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    'Grumpy old bastid' kb2vxa's Avatar
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    This is a sound philosophy, grab the meter without a closer look and "It'll be a Fluke if it works." Neat logo eh? Now if they want to get cute "Grab the wrong one and it's SparkFun in your hand." Hey, they're as concerned about safety as I am. Last time I had spark in my hand it wasn't fun, I'm getting too old for this crap!
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  5. #5
    Orca Whisperer W3WN's Avatar
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    Quote Originally Posted by K7SGJ View Post
    Got this in the mail. I had no idea that this could be a problem for Sparkfun, but it looks like a color combo and a style can be trademarked. I wonder how this applies to other knockoff stuff that fills the internet stores?

    Anyway, I was really amazed at the steps Fluke took. No wonder I have so much of their stuff.

    A synopsis is here:

    https://www.sparkfun.com/news/1430?u...9c341-60599425
    I was following the discussion of this Over Yonder. (Dropped out when it was clear that many people didn't understand why Fluke would TM the design & color of their meters... but I digress)

    This is a win-win for everyone. SparkFun is not out the cost to them of the bogus meters. Fluke gets good PR for doing more than anyone would reasonably expect them to do. And SparkFun will be a little more cautious in the future WRT buying cheap meters that resemble the top notch expensive stuff.
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    Orca Whisperer N2RJ's Avatar
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    I don't see why Fluke is getting kudos. They're clearly engaging in damage control, after a total dick move on their part.

    Ever notice store brands of stuff at your local supermarket? They look almost the same as the real thing, but you can see it's a store brand. By allowing people to trademark colors that opens the door to killing off store brands, which many people buy to save money, because they real thing (tm) costs big bucks. Same can be applied here. Not everyone wants or needs "the real thing." For many people, hobbyists especially, a cheap store brand is good enoughl

    And as for Fluke's safety argument, it's totally bogus. Anyone buying a DMM or other test equipment for any "serious" use (i.e. commercial, government, military) will be buying the real thing through a procurement process that ensures they're buying the real thing, and look for other stuff such as certifications that ensure they are within spec.
    Last edited by N2RJ; 03-23-2014 at 06:50 PM.

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    Orca Whisperer W3WN's Avatar
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    Quote Originally Posted by N2RJ View Post
    I don't see why Fluke is getting kudos. They're clearly engaging in damage control, after a total dick move on their part.
    < snip >
    No.

    Item the First: Fluke has a legitimate right to protect, via copyright and trademark laws, their intellectual property. And it was more than just trademarking "colors". You should try reading the original sources, not the commentary on them.
    Item the Second: The manufacturer has no legitimate right to mimic Fluke's designs.
    Item the Third: SparkFun either didn't do their homework, or ignored Fluke's trademark.
    Item the Fourth: US Customs, on inspecting the imported items, seized the meter in question pending verification of a trademark violation, as per the law.

    Now: Exactly where is the "dick" move that Fluke performed?

    As far as the store brands go... are you aware that many of these "off brands" are actually provided by the same companies that provide the "name brand" items? Right down to the packaging? Look up the phrase "economy of scale" to understand why.

    It is irrelevant as to whether or not you believe Fluke's "safety" argument. Their point is that they stand behind their own stuff, but not the knock-offs. And you may argue all you want that the real "serious" professionals know enough to buy the real thing; it some cases it's true, but not in all. I saw too many contractors buy the cheap stuff at Home De$pot, and then complain that it didn't hold up under real working conditions... of course it didn't, the cheap stuff is designed for the home handyman who uses his tools a few hours in the evening and a few more hours on the weekend, not the professionals who use them for work 6 days a week, 10 hours a day.
    “Nobody is going to feel sorry for us. 90% of the people don’t care, the other 10% are glad it happened.” — Clint Hurdle, 2019

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  8. #8
    'Grumpy old bastid' kb2vxa's Avatar
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    "As far as the store brands go... are you aware that many of these "off brands" are actually provided by the same companies that provide the "name brand" items? Right down to the packaging?"

    Pardon my chuckles, this is the very same smart shopper point I drove home in the coffee thread. To clarify the above statement, where food items are concerned it's not the suppliers but the food factories and packing plants.

    Where tools are concerned, there's another place it pays to be a smart shopper. Skip Home Despot and others that sell cheaply made junk at discount prices of course, but Sears Craftsman is the exception to that rule. Anyone familiar knows they're quite sturdy and durable which is why they have a lifetime no questions asked replacement guarantee. IMO they're just as good as Snap On and the other expensive brands, only they don't have traveling salesmen in company vans. (;->) To make a long story short, once upon a time my partner in crime and I starting jobs as plant electricians found the maintenance shop devoid of tools, so we took the manager's company credit card to Sears, bought a couple of rollaways and stocked them with every tool we thought we'd need on the job. When the manager got the bill he called us into his office and shouted THIRTY THOUSAND DOLLARS???!!! Calmly I began with "What are YOU complaining about? YOU'RE not paying for it." Quickly I pointed out the tax advantage called "cost of doing business" and the tools will pay for themselves and more by the time the return comes next year, the company will have made a profit coming and going. Peace returned to the valley. (;->)

    In years gone by (as an example) Hallicrafters manufactured ham and CB gear under its own name as well as several others sold at reduced prices by well known electronics outfits. Those who bought Lafayette are laughing yet, they bought a Halli at 2/3 the price. Where test meters are concerned, they were made by a number of anonymous manufacturers under license, if you bought a VTVM you bought RCA (Hazletine patent) or a VOM it was a Simpson. Then along came Japan's major manufacturers, and it was the same thing made in Yap-ann with any number of names slapped on it including American when manufacturing moved offshore but I digress.

    As he has proven time and time again, RJ continually argues from a point removed from the facts, so sensible discussion and any attempt at education is pointless. Take the sound advice given to me by a psychology major some years ago; never try to make sense out of nonsense.
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  9. #9
    Orca Whisperer W3WN's Avatar
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    Quote Originally Posted by kb2vxa View Post
    < snip >
    Where tools are concerned, there's another place it pays to be a smart shopper. Skip Home Despot and others that sell cheaply made junk at discount prices of course, but Sears Craftsman is the exception to that rule.
    < snip >
    Ummmmmm... that's not entirely true, at least today.

    Sears Craftsman today is not the Sears Craftsman of yesterday. Their "lifetime warranty" isn't what it used to be, and only pertains to certain tools. In any event... Sears (or should we say K-Mart, since they merged with Sears ) doesn't actually make anything. Everything with a Craftsman name on it is actually made by someone else... under contract, and with some minor changes to the specs.

    Same thing with appliances. Sears does not make Kenmore. GE makes most Kenmore; perhaps I should say "made" as I don't know what the current contracts are. Maytag, Whirlpool, and some of the other (including the overseas) manufacturers also make Kenmore appliances for Sears. Sears gets a huge discount, since they buy in bulk and then some. (They also make a TON of money on the extended warranties they try to push on you, but that's another story).

    Now, regarding the Big Box stores (Home De$pot, Lowe$, and so forth)... not all of the tools that they sell are "cheaply made junk". Some are. You do get what you pay for, overall.

    However... take a good look at the brands. Most major tool manufacturers have two lines... consumer and commercial. They're made in the same factories, or to the same overall specs, but with different materials.

    For example: Black & Decker, the company, owns (amongst others) the Black & Decker and DeWalt brands. The Black & Decker brand is today considered the "consumer" line, and is marketing towards the average homeowner who wants a tool handy for occasional use. The DeWalt brand is considered the "commercial" line, marketed to the professionals in the construction (etc) fields. You can go into a Big Box store, and compare two selected items, say a drill, between B&D and DW. They look the same (except colors)... but they're not. The B&D has plastic where the DW has metal. Or the B&D has a cheaper plastic, whereas the DW may have a composite or a thicker plastic. Which is why the B&D drill costs $49, and the DW drill costs $99.

    Now, take both of those drills to the top of a 10 foot ladder, and drop them onto concrete. More often than not, the B&D drill will shatter or suffer catastrophic failure; the DW drill may have a dent or ding or scuff, but it will continue to work. That's where the difference in price comes in. (Better yet, get a B&D rep to do this demo, why should you pay for a drills that are about to be broken?)

    In terms of the house brands, at least when it comes to tools... Home De$pot's consumer line is Ryobi; their commercial line Ridgid (yeah, it pronounced "Rigid", the deliberate misspelling is for Trademark or Copyright purposes). If you're going to buy the house brand, trust me... buy Ridgid. Ryobi is cheap; it's not quite junk, but it won't hold up under heavy duty use. Ridgid will. Same thing; both lines are made in the same (overseas) factories, same molds, but different materials. Ryobi's are made cheap, to be sold cheap, and by design are expected to fail after a few years use. Ridgid's cost more, are made better, and are expected to last. You get what you pay for.

    Home De$pot used to have a very liberal return policy (and some store managers still do). One of the reasons for the change? Too many working contractors would by the Ryobi tools, use them on a job site, and then return them for replacement or their money back... because the tool failed under commercial working conditions. OF COURSE IT DID, they're not designed to be used 10 to 12 hours a day on a job site. But these clowns figured out that Ryobi (or B&D or other "consumer" brands) tools would last just long enough, so that by doing so, they got a "free" rental. And never mind that in the fine print of the tool's warranty, it specifically states that commercial use of a consumer-brand product voided the warranty... they did it anyway, and too many stores took them back anyway...
    “Nobody is going to feel sorry for us. 90% of the people don’t care, the other 10% are glad it happened.” — Clint Hurdle, 2019

    BAN THE DH!

    Fudd's First Law of Opposition: If you push something hard enough, it WILL fall down.
    Teslacle's Deviant to Fudd's Law: It goes in, it must go out.

    "The 2020 election wasn't stolen, and speaking the truth is only a crime in countries ruled by tyrants" - Liz Cheney


    “Nero fiddled while Rome burned. Trump golfed.” — Bernie Sanders

  10. #10
    'Grumpy old bastid' kb2vxa's Avatar
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    Thanks for pointing that out, not surprising everything went downhill since Sears merged with Krap Mart. That's what I get for doing a Jethro Tull, Living In The Past.

    I really don't intend to climb to the top of a 10ft ladder with only 2ft to the ceiling to drop my cheap plastic B&D drill I almost never use because granddad's metal Sears doesn't make grinding noises. Besides, then the guy downstairs would come up and drill more holes in my head than I already have. Yeah, I know B&W is a POS, one look at it tells the story but I got it for the best price ever... nothing.

    You reminded me of my first home brew pirate radio SW transmitter when I had no idea about antenna resonance and SWR. I used a Rat Shack Gold Line (with gold pins, WOW) sweep tube final with a lifetime no cost replacement guarantee, the plate glowed and it crapped out in about a month. Lifetime guarantee, hmmm. It took a while, but eventually the manager and only salesman asked me "You're not using it as a horizontal output tube now ARE you?" Hey, how was I supposed to know he was a CBer?
    "The universe is under no obligation to make sense to you."
    Neil deGrasse Tyson

    73 de Warren KB2VXA
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