Oh yeah, I think I used his cigarettes as an avatar for a short while.
And I believe some us know how this one was inspired.
Yellow and red squares... reminds me of... boxes.
I smoked those cigarettes in college. As well as British ovals and some coffin nails. Enough tar and nicotine to get you high. Legally.
“The basic tool for the manipulation of reality is the manipulation of words. If you can control the meaning of words, you can control the people who must use the words." --Philip K. Dick