Oh, that's easy.Originally Posted by n2ize
Since Starbucks is an international chain, they're an easy target.
If they protested against, say, the local Cafe Mocha chain, who outside of Pittsburgh would care? They'd have to mount protests in hundreds of communities if they went after all the local outfits, and they'd look like bullies. And media coverage would be hit-or-miss, with little likelihood of national (ie network) media coverage.
But Starbucks? The big mega-conglomorate? Minimal effort, maximum media exposure.
Reminds me of the Father's Day that the local PETA nut jobs protested outside of a popular & well known local restaurant, over the torture of calves raised for veal. It was a well known local place, and loads of local media coverage...
Only one TV station bothered to point out that the place being picketed didn't serve veal, never had. The place actually serving veal was a little family owned spot down the street, but the media wouldn't have bothered to cover the protest there.
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