I remember when i was a kid back in the 1950's and early 60's the big thing was "instant coffee". Maxwell House, Sanka, Chock Full O Nuts. It came in glass jars that had a vacuum seal under the screw on lid. Maxwell House was the big one that everyone seemed to use. My parents used it all the time. They only used the percolator on special occasions, usually when we had guests. Everyone liked it because all you needed was a cup of hot water and a measuring spoon.

Nowadays it's rare I see instant coffee much. Everyone has gone back to brewing.