HE'BREW Beer began as a Chanukah experiment in 1996 when founder and proprietor Jeremy Cowan and friends squeezed pomegranates to produce juice for the first HE'BREW beer. They must have seen the Saturday Night Live rerun; "HE'BREW, the beer that won the Six Day War." In any case the kids from 'Frisco have a keen sense of humor, pure schmaltz!

On the other hand Jesus has better marketing. http://www.youtube.com/watch?v=5bwc3a1O9lY