Picked up a 3 pound "large end" standing rib roast today and will cook tomorrow.
Mine won't be pink when done, it will be red all the way. A thin '06 California Cabernet (Fetzer) will be the matey.
The large end is closest to the chuck and the small end is closest to the loin.
http://brooksbeeffarm.com/cow-cuts-diagram.jpg
http://www.thenibble.com/reviews/mai.../Beef-cuts.jpg