They don't have to return something to the manufacturer if the customer simply doesn't like the color or the perceived quality. And if it IS a defective product, then they do indeed need to deal with the manufacturer, not just leave it in the hands of the consumer and say "no, sorry". Besides, the option is I can have my CC vendor reverse the charge, then the retailer will be out the total of the income. I can also get a refund from the manufacturer, bypassing the retailer, which is what I did in this case.
In both cases, the retailer loses because not only will I no longer spend money there, I'll come on a forum like this one and share my negative experience.
It's all just something retailers have to figure out how to deal with. And the ones that survive do figure out how to deal with it. Just another cost of doing business. Still way, way less expensive than keeping a physical store front open for me to physically walk in, examine the color of the widget, then deciding not to buy it.
Craig 'Lumpy' Lemke
www.n0eq.com